Sometimes, the most extraordinary heroes come on four legs and wagging tails. When a scruffy, caramel-colored stray wandered into a gas station in São Paulo, Brazil, no one could have guessed how deeply he would touch hearts. Named Matuê, this once-homeless pup not only found a loving home but helped change the lives of hundreds of other strays just like him. His journey is a beautiful reminder of how one act of kindness can spark a wave of compassion.
From Stray to Symbol of Hope: Matuê’s Remarkable Journey

It started like any other night in March 2021 — until a caramel-colored stray wandered into a gas station in Campinas, São Paulo, and quietly changed everything. Frail, hungry, and alone, Matuê was just another forgotten soul on the streets. But fate had something extraordinary in store for him. Taken in by kind-hearted staff and officially adopted by station manager Giovanni Fernandes, this humble pup’s life soon blossomed into something magical — and wildly impactful.
A Dog, A Sausage Roll, and A Life Forever Changed
The first act of kindness was simple — a sausage roll offered by a gas station attendant. That single gesture sparked the beginning of an unbreakable bond. The next day, Matuê was brought to Giovanni, who didn’t think twice about welcoming him into the station family.
Giovanni, a natural storyteller and marketer, gave Matuê a uniform, a name tag, and an Instagram account. The lovable “frentiscão” (gas station pup) quickly became a sensation, not just online, but in hearts across Brazil.
A Near-Tragedy That Tested His Spirit

But Matuê’s journey wasn’t without heartbreak. In March 2022, he was hit by a speeding car. Severely injured, with burns and internal bleeding, he was carried back to the station — bleeding and in shock — by a customer who recognized him. Giovanni rushed to the scene and got him to a vet. What followed were grueling months of treatment, but Matuê fought through every hurdle. And he won.
A Life Rebuilt with Love and Purpose
Giovanni later moved to a house with a yard, giving Matuê and his dog siblings a peaceful space to heal and thrive. With his bright spirit and resilience, Matuê wasn’t just healing — he was inspiring. Giovanni founded “Maze Dog,” a project that’s now helped rescue and rehome over 100 dogs. What began as one rescue became a movement of compassion.
An Icon of Second Chances

Though “retired” from gas station duty, Matuê continues to shine. His Instagram has over 820,000 followers, and his annual birthday bash — lovingly dubbed “AUniversário” — raises funds for animal welfare. Today, Matuê is more than a survivor; he’s a living reminder that a little kindness can ripple into something world-changing.
Sameen is a digital marketing and content specialist well versed in curating content aligned to audience needs. She has a passion for animals and creating animal content across social media.