When a movie inspires a movement especially benefiting animals, then that is inspiring. Krypto the super dog in James Gunn’s superman has become an icon of sorts for shelter dogs in the USA prompting a Google search surge in how to adopt dogs across the country. Superman released on July 11 triggered an extraordinary ripple effect across the web: Google searches for “adopt a dog near me” skyrocketed by an astonishing 513% over the opening weekend . Parallel increases were seen for “rescue dog adoption near me” (+163%) and “adopt a puppy” (+31%)
Most remarkably, the term “adopt a schnauzer” leapt by 299%, likely in response to Krypto’s breed and endearing on-screen personality. This digital spike speaks to how a beloved on-screen character can mobilize real-world actions.
Krypto: The Canine Star Who Stole Hearts
Krypto isn’t your average movie sidekick. In Gunn’s version, he’s a CGI creation—a Schnauzer-terrier mix modeled after Gunn’s own rescue dog, Ozu. His blend of chaotic behavior and heartfelt loyalty struck a chord with audiences. As the World of Dog-Watching app Woofz put it, Krypto is “troublesome, easily distracted and benevolently disobedient”—traits that feel relatable to anyone who’s owned a rescue dog
Gunn himself drew inspiration from Ozu—who reportedly chewed furniture, laptop cords, and even drew blood from his feet—and decided to give him superpowers too funny to ignore.
Real-World Adoptions Get a Boost
Excitement isn’t confined to search trends. During the first ten days of July, over 450 pets found forever homes thanks to a collaboration between Warner Bros. and Best Friends Animal Society, which waived adoption fees across six U.S. states
One such event took place in Houston at Regal Edwards Houston Marq’E, where hopeful owners met shelter dogs and walked out with new companions—no adoption charges included
Additionally, media outlets reported an approximate 500% surge in shelter adoptions, reinforcing that this isn’t just click-based interest but real-life adoption action
Pop Culture Meets Social Impact
The phenomenon illustrates pop culture’s rising role as a social catalyst. A CGI dog, born of cinematic FX and genuine storytelling, inspired people to visit shelters. As the Harvard-hosted Greater Good blog observed, the Superman release exemplifies how entertainment can change behavior—prompting Google searches and real adoptions alike. The timing, aligned with Warner Bros. and Best Friends Animal Society’s initiative, shows how studios can use their reach for good.
A Word of Caution: Adoption Is a Commitment
Despite the heartwarming chaos, experts urge caution. Woofz CEO Natalia Shahmetova reminded hopeful adopters that adoption requires lasting dedication—“the hype will fade, but your dog will stay.” She emphasized time, training, and patience as essential ingredients
Reddit users echoed this sentiment; one pointed out that while search interest exploded, “the rescue is foster with has been slow the past 2 weeks. June was a record month for us, though adoptions.” So, while interest is high, sustainable support and realistic expectations are vital.
What This Means for Future Storytelling
Krypto’s success holds lessons for filmmakers and advocates alike. For Gunn, integrating his own rescue dog into the character lends authenticity and emotional depth. For animal welfare groups, it shows how strategic tie-ins can amplify outreach. And for audiences, it underscores a refreshing truth: heroes come in many forms. Whether it’s a superpowered dog saving the city or a family saving a dog, the impact resonates.
James Gunn’s Superman didn’t just revive a cinematic icon—it sparked a wave of goodwill that extended from theater seats to shelter kennels. Krypto’s blend of mischief and superhero charisma proves that sometimes the smallest characters can inspire the biggest changes.
Andrew Alpin from India is the Brand Manager of Doggo digest. Andrew is an experienced content specialist and social media manager with a passion for writing. His forte includes health and wellness, Travel, Animals, and Nature. A nature nomad, Andrew is obsessed with mountains and loves high-altitude trekking. He has been on several Himalayan treks in India including the Everest Base Camp in Nepal.
