Joaquin Phoenix is once again using his platform for a meaningful cause. This time, he is speaking out on behalf of River and Daisy, two-year-old twin bears currently held in a concrete pit at the Three Bears General Store in Pigeon Forge, Tennessee.
In collaboration with PETA, Phoenix sent an emotional letter to the store’s owner, Daniel DeLozier, urging him to send the bears to a sanctuary where they can live freely and naturally.
A Personal Plea From the Actor
Phoenix’s appeal is deeply personal. One of the bears shares the name of his late brother and young son—River. His message to DeLozier highlights the emotional and ethical importance of releasing the animals:
In the spirit of your core values at Three Bears, where everyone is treated like family, I’m asking you to reconsider your decision to exhibit live bears in a concrete enclosure at your store, and instead, send River and Daisy to an accredited sanctuary. This would allow them to experience the joy of their natural way of life, where they could roam freely across vast distances, socialize with other bears, forage, play, and hibernate—all of which are necessary for their well-being.
It’s obvious that you care deeply about the people who visit your store, and I’m asking you to extend the same compassion to River and Daisy, who are currently suffering in an unnatural environment—which will likely result in illness and death.
Giving River and Daisy this new lease on life would be an incredible way to honor the store’s namesake, as well as your legacy.
Are you willing to do what’s best for River and Daisy, and send them to a sanctuary?
Sincerely,
Joaquin Phoenix
PETA Report Highlights Neglect
Alongside Phoenix’s letter, PETA submitted a formal complaint to the Tennessee Wildlife Resources Agency. The report outlines serious concerns about the bears’ living conditions. According to PETA, the animals suffer from a lack of stimulation, inadequate veterinary care, and minimal space—conditions that prevent them from expressing natural behaviors.
The group warns that this neglect could result in long-term physical and psychological harm to River and Daisy.
A Call for Compassionate Action
Phoenix’s letter and PETA’s report both call for a fundamental change. They urge the store to stop treating the bears as entertainment and give them the life they deserve in an accredited sanctuary.
By taking action, the store could demonstrate true compassion and leave behind a legacy of kindness, not captivity.
